Houston, TX
Location:
CHANEL & LEE / IRONICALLY SERIOUS PODCAST
Business:
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A cohesive editorial gallery that could flex across consulting, podcast, personal brand, and speaking collateral.
Visual storytelling that elevated her expertise while preserving her relatability.
A refreshed brand presence that felt expansive — not boxed into one aesthetic.
Multi-location imagery that captured:
CEO energy
Behind-the-scenes strategist
Candid conversationalist
Lifestyle-driven personal brand
A content library designed to carry her through launches, marketing, podcast promotion, and thought leadership positioning.
The Results
A multi-dimensional personal brand spanning consulting, systems strategy, podcasting, speaking, and personal thought leadership.
Needed imagery that could live across multiple platforms for the next year — website, social, podcast, speaking engagements — without feeling repetitive.
Desired a fresh creative direction after years of working with the same photographer and feeling visually stagnant.
Wanted to unify two distinct but connected brands:
Chanel & Lee (solution-oriented, expert, CRM strategist)
Ironically Serious Podcast (raw, resilient, unfiltered, personal growth-driven)
Sought imagery that felt relatable, solution-oriented, and trendsetting — without losing warmth or authority.
The Challenge
Taylor already has a STRONG personal brand identity. So when she came to me with a vision board, a shot list, and a hell of a lot of style, I knew that together we were going to execute her vision to a level that neither of us were ready for. Because Taylor is the through-line of every brand she touches, the imagery centered her presence — not just her offers.
